I got Squarespace AI to describe the video above, the lead spot (social caption version) of the EMEA-wide Christmas campaign that I originated and cut. It started: “The video shows a serene mountain landscape during sunrise. Soft golden light spills over the peaks, illuminating a valley filled with dense pine forests. “ That, my friend, is bullshit.
What it actually shows is the pretty unbelievably great library of new and classic content on Disney+. The 360 creative sprung from the central idea that stories which cast their spell on you when you’re young stay with you for life. For me, it’s that Princess Leia shot. Boxing day, 1985. Happy place.
